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Hello,

Just a quick email to help improve your websites ranking in the search engines,
below I’ve jotted down 5 basic seo tips that are often overlooked by many websites
owners.

Check your website and make sure you doing these few simple steps for best results
within the serps.

1) Ensure your website page titles state what you do or what you provide, it should
contain the first few words a customer would type into a search engine (keywords)
when looking for your product or service. Create a unique title for every page in your
website.

Good Page Title “Healthy Treats For Kids”
Bad Page Title “The Sweet Shop”

2) Your website pages meta description should be a short snippet of what your website
or page is about, it’s best used as a call to action (encourage people to click your link)
combined with your relevant keywords, try to keep it no more than two lines long.

Good Description “Healthy Snacks and Treats. For Kids of All Ages. Try these ideas, or
use them as a starting point for your kids to invent their own healthy food…”

Bad Description “We wouldn’t let our kids eat sugar straight from the sugar bowl. But

we tend not to think about the sugar … Healthy snacks for kids – fact or fiction …”

3) At the top most part of your websites body you should have a heading in most
cases it should be very similar to your page title. It’s best formatted within the html using
the correct heading tag <H1>Heading Here</H1> , you can also you h2, h3, h4 and so
on to show sub headings on your page.

4) Often overlooked is the webpages filename, instead of saving your page a frontpage.html
or page.html try using a keyword phrase in the file name such as treats-for-kids.html seperate
each word with a hyphen – Note don’t rename your index.html, index.htm , index.php or any
other file called index as a keyword.

5) Add an alt text description to each of your websites main images (not the formatting / nav images)
just a few words for each image helps the search engines understand what the image is,
you can also save these images using keywords in the same way as the page filename.
so instead of image1.gif you could have healthy-choco-treat.gif

Okay, that’s me done for today. I know it’s basic and you probably have most if not all these
items covered but I’m sure it will help some people.

If you liked this article on seo tips you may want to check out this seo video I made which goes into seo in more detail and explains some other website optimization tricks you can use.

Best Regards
Lee

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