Archive for the ‘Google’ category

The Art of Building Backlinks: A Comprehensive Guide to Link Building

August 1st, 2023

In the vast and intricate world of Search Engine Optimization (SEO), the importance of backlinks is a constant. These inbound links from external websites pointing to your site are highly influential ranking factors for search engines. Mastering the art of building backlinks is crucial for boosting your website’s visibility, credibility, and overall SEO performance. In this in-depth guide, we’ll explore why backlinks are vital and outline effective strategies for acquiring high-quality backlinks.

Understanding the Importance of Backlinks

Backlinks act as endorsements from one website to another. When a site links to your content, it communicates to search engines that your content is valuable, reliable, and relevant. Search engines like Google view these endorsements as signals to assess your site’s authority and pertinence to specific search queries, impacting your site’s position on search engine results pages (SERPs).

Quality vs. Quantity in Backlinks

Not all backlinks offer the same value. The landscape of SEO has evolved over the years, and modern algorithms prioritize the quality of backlinks over sheer quantity. High-quality backlinks come from reputable, authoritative websites that are relevant to your industry or niche. Conversely, low-quality backlinks—those from unrelated, untrustworthy, or spammy sites—can potentially harm your SEO efforts.

Strategies for Building High-Quality Backlinks

  1. Create Valuable Content: This is the cornerstone of any successful link-building strategy. Exceptional, unique, and engaging content naturally invites other websites to link to you. This could be anything from detailed blog posts and how-to guides to infographics and insightful research papers. By creating and sharing valuable content, you establish your site as an authoritative source of information, prompting others to cite it.
  2. Guest Blogging: Guest posting on well-established websites in your field is a strategic way to gain high-quality backlinks. By providing insightful content for another site, you not only exhibit your expertise but also earn a backlink within the body of the post or in your author bio. Always ensure the site you’re guest posting on is reputable and relevant to your industry.
  3. Broken Link Building: This innovative strategy involves finding broken or dead links on other websites and suggesting your relevant content as a replacement. By helping others improve their site’s user experience, you create an opportunity to earn a backlink. Reach out to the website owner, inform them about the broken link, and offer your high-quality, relevant content as an alternative.
  4. Influencer Outreach: If your content mentions influencers or thought leaders in your industry, leverage this by reaching out to them. They may appreciate the mention and share your content with their audience, potentially linking to it from their site. Remember, your content must be high-quality and provide value to the influencer’s audience for this strategy to be successful.
  5. Competitor Analysis: Tools such as Ahrefs or SEMrush allow you to analyze your competitors’ backlink profiles. If they’ve acquired links from relevant sites in your industry, consider reaching out to those websites. Pitch your content as a resource they could link to, ensuring it provides added value compared to your competitors’ content.
  6. Social Media Sharing: While social media links are typically ‘nofollow’ (not contributing to your site’s ranking), sharing your content on these platforms can enhance its visibility. This increased exposure can indirectly result in more backlinks as more people discover and share your content.

Monitoring and Managing Your Backlinks

Monitoring your backlinks is essential for understanding the effectiveness of your link-building efforts and adjusting your strategy as needed. Tools like Google Search Console, Ahrefs, or Moz’s Link Explorer can show where your backlinks are coming from, which content attracts the most links, and whether there are any potentially harmful backlinks that need to be disavowed. Regularly auditing your backlink profile helps you maintain a healthy and high-quality link portfolio.


Building high-quality backlinks is a demanding and ongoing process. It requires patience, persistence, and an unwavering focus on producing high-quality, valuable content. The rewards—a strengthened site authority, improved search engine rankings, increased traffic—are significant and invaluable. By implementing these strategies consistently and monitoring your backlinks, you can elevate your SEO strategy and propel your website’s success to unprecedented levels.

Understanding On-Page SEO: A Complete Guide

July 31st, 2023

The world of Search Engine Optimization (SEO) can be a complex maze for beginners and experienced webmasters alike. Among its many elements, on-page SEO stands out as one of the most critical. This strategy deals with optimizing individual web pages to rank higher and earn more relevant traffic in search engines. But how does on-page SEO work, and how can you use it to improve your website’s visibility? Let’s dive in and unravel the mysteries of on-page SEO.

What is On-Page SEO?

On-page SEO, also known as “on-site SEO,” involves optimizing the content and HTML source code of individual web pages. Unlike off-page SEO, which focuses on links and other external signals, on-page SEO focuses on enhancing aspects within your website that you can control directly.

Key Elements of On-Page SEO

  1. Meta Tags: Meta tags are snippets of text that describe a page’s content. They don’t appear on the page itself but in the page’s code. The most important meta tags for SEO are the title tag (which shows the title of the page in search results) and the meta description (which provides a brief summary of the page’s content).
  2. URL Structure: A well-structured, descriptive URL can help both search engines and users understand what a page is about. It’s best to keep your URLs short, use hyphens to separate words, and include relevant keywords.
  3. Header Tags (H1, H2, H3, etc.): Header tags are used to identify headings and subheadings within your content. They can help search engines understand your content structure and highlight your important information. The H1 tag typically contains the page’s main title or headline.
  4. Keyword Density: This refers to the number of times your target keyword appears on your page. While there’s no exact keyword density you should aim for, it’s important not to overdo it, as ‘keyword stuffing’ can lead to penalties from Google.
  5. Content Quality and Length: Search engines prioritize high-quality, informative content that provides value to users. Long-form content (over 1,000 words) tends to rank higher in search engines, as it can provide comprehensive information on a topic.
  6. Internal and External Links: Linking to relevant pages on your site (internal links) and authoritative sites (external links) can help search engines understand your content and can improve your SEO.
  7. Images and Multimedia Elements: Including images, videos, infographics, and other multimedia elements can enhance your content and improve user experience. When using images, remember to optimize your alt tags with relevant keywords.

How to Optimize Your On-Page SEO

  1. Keyword Research: Before crafting your content, conduct thorough keyword research to understand what your target audience is searching for. Use these keywords strategically in your content, meta tags, and headers.
  2. Create High-Quality Content: Strive to create informative, engaging content that provides value to your readers. Ensure that your content answers users’ queries and includes relevant keywords.
  3. Optimize Meta Tags and Headers: Incorporate your primary keyword into your title tag, meta description, and headers. Remember to write them in a way that is appealing and enticing to users.
  4. Improve User Experience (UX): Make your website user-friendly by improving site navigation, decreasing page load times, and making your site mobile-friendly.
  5. Use a SEO Plugin: Tools like Yoast SEO for WordPress can help you manage your on-page SEO efforts more effectively.


On-page SEO is a powerful tool in your SEO arsenal. By optimizing your web pages from the inside out, you can improve their search engine visibility, drive more traffic to your site, and achieve your digital marketing goals. Remember, successful SEO isn’t just about playing to the search engines—it’s about creating the best possible experience for your users. So, get started with your on-page SEO strategy today, and let your content shine for all the right reasons.

How to Check if a Website Has Been Indexed by Google

July 30th, 2023

Is your website getting the visibility it deserves on Google? Understanding whether or not your site has been indexed by Google is critical for achieving successful search engine optimization (SEO). The process of indexation allows Google’s search engine bots, known as ‘crawlers’ or ‘spiders’, to discover your website, review its contents, and list it within their search results. If your site isn’t indexed, you’re essentially invisible online. But don’t worry, checking your website’s indexing status is simple and straightforward. In this guide, we’ll walk you through how to check if a website has been indexed by Google.

Step 1: Using Google Search

  1. Google Site Search: The easiest way to check if your website is indexed is to perform a site search on Google. In the Google search bar, type “site:” followed by your domain name. For example, if your website’s URL is, you would type “” into Google’s search bar and press Enter.
  2. Interpreting the Results: The results page will show all the pages from your website that Google has indexed. If your website appears in the search results, it means Google has successfully indexed some or all of your site’s pages. If no results show up, it indicates that your website is not indexed.

Step 2: Using Google Search Console

  1. Create an Account: Google Search Console (GSC) is a free tool from Google that provides insights into how Google views your website. If you haven’t already, you’ll need to create an account and verify your website ownership.
  2. Check Index Status: Once your account is set up and your site is verified, go to the ‘Coverage’ report under the ‘Index’ section on the left-hand menu. Here, you can see how many of your website’s pages are indexed.
  3. URL Inspection: You can also use the ‘URL Inspection’ tool in GSC to check the indexing status of individual pages. Enter the URL you want to check into the search bar at the top of the page, and GSC will provide detailed information on its indexing status.

What to Do if Your Website Is Not Indexed

If you’ve found that your website is not indexed, there are a few steps you can take:

  1. Submit a Sitemap: A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. You can submit your sitemap to Google via GSC.
  2. Fetch as Google: In GSC, use the ‘URL Inspection’ tool to ‘Request Indexing’ for your website or specific pages.
  3. Check for Crawl Errors: Also in GSC, check the ‘Coverage’ report for any crawl errors that might be preventing Google from accessing and indexing your site.
  4. Review Your Robots.txt File: This file tells search engine bots which parts of your site they can or cannot access. Make sure you’re not unintentionally blocking Google from indexing your site.


Ensuring your website is indexed by Google is fundamental to improving your SEO and increasing your site’s visibility. With the simple steps outlined in this guide, you can easily check your website’s index status and take proactive measures if it’s not yet indexed. Remember, SEO is a continual process that involves constant monitoring and tweaking. So keep a close eye on your indexing status and watch your site’s visibility soar.

Remember, SEO is a marathon, not a sprint. It might take some time for Google to index your website, especially if it’s new. Don’t lose hope and keep creating valuable content, and before long, you’ll see your website in the Google search results.

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November 6th, 2015

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John Thornhill Banned by Google?

November 6th, 2012


A few years ago John Thornhill logged into his Google AdWords
account to find out he had been banned from running ads. What made
things worse was the mighty Google didn’t give any explanation.

One thing that was for sure is they didn’t want his business, and
the chances are that if you’re in the IM niche they don’t want your
business either. They can afford to be selective with their ad
program as they have huge corporations pumping billions of dollars
into their bank accounts, small guys like us who promote the
typical Internet Marketing related product aren’t needed. So Google
give us a hard time.

The truth is that if you rely on Google for your traffic you are
playing a dangerous game. They can close your AdWords account
without explanation. However, John doesn’t rely on Google for any
of his traffic and last year his websites received over 2 billion
hits. Yes, you read that correctly, OVER 2 BILLION HITS, and it
didn’t cost him one cent.

And the good news is John shares how he generated every single
click in his latest product, Simple Traffic Solutions. A step by
step traffic generation program that can help you get all the
traffic you need to your websites. So if you need to drive more
traffic to your websites (who doesn’t) then this is something you
need to check out.


To your success

Lee Price

P.S. We don’t need Google, as you will see when you check this out.